From Concept to Creation: How Crateful Designs Custom Menus for Clients

Creating a custom experience for clients can mean going above and beyond. For example, you can offer unique menu options that aren’t available to anyone else.

A menu can be a restaurant’s most important sales tool an appealing design and description can persuade guests to add on appetizers or additional drinks, while an unappetizing menu has the potential to decrease sales.

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1. Get to Know Your Client

Regardless of whether you’re running a restaurant, food truck, catering company or holding an event that includes a meal, the best way to communicate your offerings is with a customized menu. A well-crafted menu is a critical sales tool that critically enhances customer drive and restaurant profitability.

A good menu design is a combination of many factors, including the use of descriptive phrases to create an enticing narrative and how to display items to catch customers’ eyes. It also helps to include pricing information on the menu so that customers know what they are getting into.

In addition, the best menu designs utilize a technique known as “menu engineering.” This strategy involves classifying dishes into four distinct categories stars, plough-horses, puzzles, and dogs — using cost and POS data analysis. 

By highlighting high-margin items and positioning them in the Golden Triangle, restaurants can make the most of their menu space. 

It’s also important to note that spelled-out prices fare better than numerals and symbolic pricing on menus.

2. Listen to Your Client’s Needs

A well-designed custom menu can make or break your restaurant’s sales. When your customers see a beautifully designed menu, they’re more likely to order a drink or appetizer. A poorly-designed menu, on the other hand, can cause your guests to shy away from adding additional items or ordering drinks.

In order to effectively listen to your client, it’s important to focus on the words they speak and pay attention to their body language and non-verbal cues. Using active listening, you can uncover their deepest fears and hopes. This technique is essential to being a good salesperson, as it allows you to understand their pain points and sell them services that will help them overcome those obstacles.

When your client states a need, repeat back what they said in your own words. This confirms that you heard them and shows that you are truly listening to them. It also helps to ask qualifying questions that clarify what they are saying and provide them with options that could work for them.

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3. Design a Concept

Once you know your client’s needs, you can start designing a concept. A design concept is a rough draft of the final product and includes both visual and verbal components. Verbal components include phrases your design team uses to convey the vision and message of the project.

For example, if you are art directing a Halloween photo shoot with models, your design concept could be to dress them up as beautiful versions of famous characters from popular movies like Carrie White in prom or Lydia from Beetlejuice. A visual component of your concept would be how the final product will look, such as a photo collage or a mock-up image of the menu.

Adding personal touches like monograms, unique finishes, and more to your menu cards can make them stand out for your guests. 

This is another opportunity to show off your creativity and help your clients connect with your restaurant’s brand. These customized details will also serve as a reminder of their special day and provide them with a lasting keepsake from the event.

4. Create a Proposal

Whether you’re writing an unsolicited project proposal or responding to one that was requested, there are certain aspects of the process that are crucial. With the right skills and techniques, you can make sure that your project proposal catches the attention of decision-makers.

Start with a clear problem statement that outlines the challenge or issue that the project will address. Then, describe your proposed solution and highlight the potential benefits that it will offer.

Remember that your client’s main interest is how you can help them achieve their goals, not the details of the work itself. 

That’s why it’s important to focus on highlighting the key benefits of your services and how they will align with the objectives of the client. This will build trust and increase the chances of getting your project proposal approved.

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